360 Virtual Tour – A breakthrough technology following the evolution of 360 images and videos

This article was originally written in 2020 and updated in October 2024 to ensure the accuracy and completeness of the content.
Please note that this article contains multiple demo links to help readers better visualize the technology. As a result, page loading speed may be affected. We appreciate your understanding.

Using traditional images and videos for promotion and introduction is no longer as effective in certain cases. Over 80% of users find 360-degree images and videos more engaging compared to traditional formats. Moreover, more than 65% of them expect the 360-degree visuals they view to be seamlessly connected for a smoother, uninterrupted experience.

360 Virtual Tour was developed to meet these customer expectations. Instead of viewing one image or video at a time, users can now explore an entire space with just a single "touch." In fact, the use of 360 images, videos, and virtual tours has become increasingly popular in business and marketing activities in recent years.

Learn more about 360 Virtual Tour and its applications across different industries in this article.

1. What is 360 Virtual Tour?

360 Virtual Tour is an immersive virtual reality tour created by linking together a series of 360-degree panoramic images. These images can either be real photographs or 3D renders from SketchUp designs. It offers a full 360-degree view, presenting spaces and locations in a more realistic, engaging, and innovative way. Users can interact and explore remotely—simply click a link to begin the journey without needing to be physically present.

With a 360 Virtual Tour, users can seamlessly move from one area to another within a space. It allows for multiple viewing angles—from near to far, from above to below—and enables free navigation and interaction. This feature makes the tour far more engaging, creating the sensation of actually standing and moving within the real location—something that traditional 2D images simply cannot offer.

VR360 Tour works seamlessly across all platforms. With just an internet connection, users can access and explore the experience anytime, anywhere.

Moreover, this innovative technology solution offers a wide range of advanced features for businesses—such as virtual hosts (MCs), voice-over narration, mini-games, and interactive 3D models. These tools empower business managers to creatively enhance and diversify customer experiences. As a result, it helps optimize time, streamline operations, and effectively address cost-efficiency challenges for enterprises.

2. Why do businesses need a 360 Virtual Tour?

More than 80% of users prefer experiencing products or spaces through 360 Virtual Tours, as they allow for easier visualization. Static images, written descriptions, or even videos often fail to meet customer expectations—many people struggle to imagine the space or environment accurately.

Static images usually focus on selected angles and do not provide a full picture of the space. This can lead to misunderstandings or missing key information customers are looking for.

Moreover, customers who live far away or have busy schedules may not have the time or financial means to visit locations in person—whether it's real estate, hotels, schools, factories, or tourist attractions. Remote access and virtual visits offer a highly practical solution that businesses can provide to their customers.

Virtual Tours enable customers to explore locations anytime, from anywhere, saving time and travel costs while still providing a detailed view of the space. With full 360-degree panoramic imagery, users can easily visualize the real environment and inspect every corner of a product or service. Offering a comprehensive perspective helps customers make more informed decisions, reduces hesitation, and builds greater trust.

3. Outstanding features of 360 Virtual Tour

The 360 Virtual Tour possesses outstanding and distinctive features for viewing and interacting with images inside a virtual space. At a specific location, ordinary images can only show the visual perspective at that exact moment, whereas the VR360 Tour can introduce you to multiple diverse viewpoints within the same location. It can also integrate additional information such as weather, position, and more.

Some outstanding features of 360 Virtual Tour:​

• Multiple Perspectives: Unlike ordinary images that only provide a single visual angle at a location, the 360 Virtual Tour is a collection of 360-degree images and videos combined together, allowing you to easily explore and navigate from one spot to another quickly and conveniently.
• Virtual Model: The Virtual Tour enables users to create a scale model based on the virtual space. From this, you can view the overall project from the most realistic perspective. The 360 virtual model presents an overview image showing detailed areas, where you can see the project’s scale, structure, location amenities, and internal facilities, providing a 100% accurate visual perspective of reality without any spatial limitations.
• Integration of Diverse Information: The VR360 Tour allows the integration of various types of information such as text, links, images, videos, and more. This supports businesses in delivering information to customers easily and seamlessly during the virtual space exploration.

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• Advanced Features: The VR360 Tour allows the integration of various advanced features such as virtual MCs, voice narration, online shopping, 3D models, weather forecasting, and more, enhancing the customer experience. During the tour, visitors can access detailed information about the location without needing a tour guide.
• Cross-Platform Compatibility: The 360 Virtual Tour offers convenient cross-platform functionality, allowing viewers to access it on multiple devices such as smartphones, computers, tablets, VR headsets, and more. With support for virtual reality devices, users enjoy a more immersive and engaging experience, feeling fully immersed in the virtual space.

4. Benefits of 360 Virtual Tour for businesses?

360 Virtual Tour is a unique and impressive image promotion solution for businesses looking to enhance their customer experience.
It is not only an innovative marketing tool but also a powerful way to differentiate from competitors.

• Immersive Experience: Customers can freely explore and interact with different viewpoints, creating a lifelike feeling as if they were physically present at the location. By combining various virtual reality technologies, a realistic virtual environment is recreated. Customers can easily take a tour without any barriers—just by accessing it through a mobile device, they can view the entire space, navigate to specific areas of interest, and obtain accurate information about the location.
• Customers can effortlessly observe and explore the spaces that businesses want to showcase—ranging from the external surroundings via a virtual model to the interior of the location. There is no need for physical visits to verify the experience. In fact, customers can even visualize future developments by exploring projects that are still in the design phase.

• Expanding Investment and Partnership Opportunities: This technology solution helps businesses present themselves in the most professional way to partners and clients. The virtual tour can be easily integrated into websites and social media platforms, attracting customer engagement and offering a seamless and engaging exploration experience.
• Detailed and Effective Brand Promotion: 360 Virtual Tour is an innovative solution for business marketing and promotion, making a strong impression on customers and creating a competitive edge. By applying VR and AR technologies to organizations, businesses, or tourist destinations, it introduces a new and engaging communication method. Traditional 2D images and videos are no longer sufficient to fully showcase the capabilities and scale of a business or project. The 360 Virtual Tour delivers a more comprehensive and immersive visual representation.
• Boosting Conversion Rates:Studies have shown that using 360 Virtual Tours can lead to higher conversion rates. Customers tend to make decisions more quickly and with greater confidence when they are able to "visit" a space virtually before purchasing a product or service.

>>> Read more: 8 steps to create a Virtual Tour from 360-degree images

5. Application of 360 Virtual Tour in each field

360 Virtual Tour is applied across various industries such as real estate, tourism, factories, industrial zones, and educational institutions—marking a new milestone in development, promotion, and brand elevation.

     - Real Estate Sector: 360 Virtual Tour provides an immersive experience for exploring project spaces and model apartments, all digitally accessible across various devices. In addition, businesses can integrate detailed information such as amenities, legal documents, pricing, and location. This helps enhance the project's credibility and encourages investors to make quicker, more confident decisions.

Customers can directly explore and access all information about the project's scale and area without having to visit the site in person. This solution enables sales representatives to communicate and consult with clients more effectively.

Some Real Estate projects applying 360 Virtual Tour:

• La Queenara Resort Urban Area 

• Apartment C River View 

     - Tourism Sector: This solution allows travelers to explore digitalized spaces and destinations on multiple devices, offering an immersive and realistic panoramic view of each location. 360 Virtual Tour technology helps tourist attractions, museums, and historical sites leave a strong and lasting impression on visitors. It encourages interest in experiencing the historical, cultural, and scientific values preserved and showcased by these institutions in person.

Some Tourism projects applying 360 Virtual Tour:  

• One touch to Da Nang - Danang FantastiCity

• Hoi An Metaverse

     - Factory, Industrial parks: Virtual tours of factories and industrial zones enable customers to experience the overall layout as well as individual sections of the facilities, digitized and accessible across multiple devices. This offers a realistic and detailed panoramic view of the interior spaces. It supports the touring and collaboration process for remote clients and partners who are unable to schedule an on-site visit. This opens up opportunities to reach new partners and contributes to effective business development. 

Some Factory & Industrial Parks project applying 360 Virtual Tour:   

• Du Long Insdustrial Parks 

• Martech Boiler Factory

     - Schools Sector: The application of VR360 Tours in schools provides immersive virtual visits for students and parents. It allows them to explore digitalized spaces and locations across various devices, offering a vivid and realistic panoramic view of the school environment. This technology helps schools create a strong positive impression in the minds of both parents and students, opening up opportunities for quick and effective access to information and visuals about the school.

Some school project applying 360 Virtual Tour:    

• Ho Chi Minh City University of Banking

• National Economics University

With the advancement of technology, image promotion solutions have become increasingly diverse and realistic. 360 Virtual Tour offers intuitive and easy-to-explore experiences, while also allowing viewers to interact and engage more deeply compared to traditional 2D materials.
Contact our hotline at 0935 69 03 69 for free consultation and support on VR360 Tour application solutions.

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