Virtual reality technology trends for tourism and museums

In the era of rapid advancements in Industry 4.0, the adoption and application of virtual reality (VR) technology to showcase exhibited artifacts has become an essential and effective solution for promoting tourism destinations, museums, and historical sites. 

Currently, several museums are transforming how they present materials and artifacts, bringing them closer to audiences through remote promotions and attracting visitors to their physical locations. 

Pioneering this trend, Google Arts & Culture has collaborated with over 2,500 museums and galleries worldwide to create virtual reality tours for the tourism and museum sectors. These online exhibitions offer viewers unique and engaging experiences, revolutionizing how cultural and historical treasures are explored. 

Joining the race to adopt this trend in the Vietnamese market, it is evident that there are significant gaps in the application of virtual reality (VR) technology for promoting tourism and museums. These shortcomings create barriers to attracting new visitors to tourist attractions, historical sites, and museums. 

Understanding these challenges, VR360 offers innovative technological solutions for tourist destinations, museums, and historical sites to enhance customer interaction and boost brand promotion effectiveness. These solutions include Virtual Tours, Matterport 3D Scanning, vrMall, 3D-AR Models, 360 Photography, and 360 Video Production. 

Now, museums, tourist attractions, and historical sites can go beyond traditional 2D images and videos by leveraging VR technology to create virtual tours and 3D artifact models. These technologies not only support the preservation and restoration of artifacts when distortions occur but also enhance the quality of exhibitions, collections, promotions, and the cultural value of displayed artifacts. 

👉  Immediately refer to: VR360's outstanding projects in the field of Tourism - Museums 

With outstanding features and superior benefits, virtual reality tours for the tourism and museum sector, along with other technological solutions from VR360 such as 3D-AR models, promise to create groundbreaking impacts in communication strategies, drive significant revenue growth, and attract a larger audience, especially younger visitors. 

1. Benefits of applying virtual reality in Tourism and museums

The value of virtual reality (VR) technologies in the tourism and museum sectors is undeniable, offering exceptional advantages. Let VR360 guide you through the remarkable benefits VR technology brings:   

1.1. Immersive and interactive experiences 

With Virtual Tours, visitors can explore, navigate, and interact with every corner of tourist attractions, museums, and historical sites from multiple perspectives. Moreover, visitors can easily visualize artifacts and the spaces of tourist destinations, museums, and historical sites realistically and intuitively. 

Advanced features, such as virtual guides and automated narrations, provide in-depth insights into the historical, cultural, and scientific significance of artifacts, meticulously collected and studied by museums. These experiences eliminate the need for physical guides or even a direct visit to the location. 

1.2. Saving time   

This technological solution effectively saves time for both visitors and guides, as well as for tourist destinations, museums, and historical sites. Visitors can conveniently explore artifacts and events from these locations remotely, anytime and anywhere, without the need for an on-site visit.   

1.3. Cost efficiency   

While the development of advanced 3D virtual tours may appear costly, this technology significantly reduces expenses for tourist attractions, museums, and historical sites. It minimizes costs associated with guide personnel and artifact maintenance by utilizing the capabilities of 360-degree videos and computer-generated graphics. Today, creating a virtual tour with detailed guidance and multiple integrated features requires only a panoramic camera and basic rendering.    

• Learn more: Museum Digitalization – A Highlight for Visitor Engagement

1.4. Seamless information integration with comprehensive features   

The VR360 Tour platform allows for the effortless integration of captivating information about tourist destinations, museums, and historical sites, including contact details and booking options. The platform also features virtual presenters, enabling clear and detailed narrations about artifacts and events, thereby providing visitors with a well-rounded view of these locations. 

1.5. Website integration and enhancement  

VR360 technology can be seamlessly incorporated into the websites of tourist destinations, museums, and historical sites. This solution delivers dynamic and detailed content along with versatile features such as virtual presenters, chatbots, and mini games. These integrations provide visitors with comprehensive and accessible information about artifacts, events, and cultural attractions, elevating the overall user experience. 

1.6. Create distinction and enhance credibility  

The VR360 Tour is now considered one of the most effective tools for creating a competitive edge. This technology enhances customer experiences by enabling remote exploration, interactive navigation, and direct engagement with the interior spaces of museums and historical sites. It not only offers visitors unique and engaging experiences but also helps tourist destinations, museums, and historical sites establish greater credibility and build a strong reputation. 

2. Benefits of applying virtual reality in tourism and museums

VR360 services designed for tourist destinations, museums, and historical sites include Virtual Tours, 3D-AR models, 360 photography, 360 video production, and vrMall. 

2.1. VR360 Virtual Tour - Immersive virtual exploration

A Virtual Tour offers visitors an immersive digital experience, enabling them to explore digitized spaces and locations on various devices. This technology provides a realistic and vivid panoramic view of artifacts, events, and spaces within tourist destinations, museums, and historical sites. It creates a powerful and positive impression, inspiring visitors to explore the historical, cultural, and scientific treasures these locations preserve and showcase in person. 

>>> Learn more about the Virtual Tour service at: VR360 Virtual Tour - Web 360 - 360 Tour - Sa Bàn Ảo

2.2. 3D Model - AR

3D - AR models combine 3D object modeling with augmented reality (AR) technology to create three-dimensional objects. These models allow visitors to rotate, flip, view, and interact with artifacts in real-world settings. The technology provides an intuitive and realistic experience, making it easier for visitors to learn about and observe museum artifacts, events, and exhibits at tourist destinations and historical sites. 

Additionally, 3D-AR technology offers visitors a unique and exciting experience, fostering greater engagement and enthusiasm for exploring these cultural and historical attractions. 

>>> Learn more:  3D Model - AR

2.3. The 360 photography

The 360-photography service provides multidimensional images that vividly showcase spaces or artifacts, surpassing the limitations of traditional 2D images. These 360-degree images are highly compatible with various platforms such as Facebook, websites, and Google Street View, making it easier for museums, tourist destinations, and historical sites to capture the interest of potential visitors—especially younger audiences. 

Moreover, this technology facilitates the introduction of historical, cultural, and scientific values, meticulously curated by museums, to both domestic and international visitors. Its advanced features significantly enhance the ability to promote and highlight the unique aspects of each destination. 

>>> Learn more about the 360 Photography service at:​ photography

2.4. 360 Video

The 360 Video service leverages cutting-edge technology and state-of-the-art equipment to produce panoramic, multidimensional, and vivid videos of artifacts, events, and spaces at tourist destinations, museums, and historical sites, ensuring optimal resolution. These videos serve as valuable resources for promoting the image of museums and preserving historical values for domestic and international visitors alike. 

Furthermore, 360 videos are easily compatible with social media platforms such as Facebook and YouTube, enabling quick and efficient outreach to potential audiences. 

>>> Learn more: https://vr360.com.vn/video-360

2.5. vrMall - Virtual Reality Store

vrMall is a virtual reality commerce platform that allows tourist destinations, museums, and historical sites to establish virtual storefronts to showcase and sell products in a fully equipped virtual space. Products are displayed in an intuitive and immersive multidimensional environment, offering viewers detailed insights into items such as color, size, and shape. 

This platform can be used by tourist destinations, museums, and historical sites to exhibit artifacts, host events, display souvenir stalls, showcase regional specialties, and offer various customer-centric services. Visitors can easily explore these offerings and make purchases within the virtual space. 

>>> Learn more: vrMall – Vietnam’s First Virtual Reality Shopping Center

3. Key features

3.1. Unlimited viewing angles 

With Virtual Reality Tours, visitors can choose from multiple perspectives, enabling detailed and intuitive exploration of museum spaces, tourist attractions, and historical sites. This feature allows for complete freedom to rotate, flip, and interact with artifacts, offering views from various angles—high to low, inside to outside. 

Such capabilities elevate the visitor experience by enabling the exploration of multiple attractions without the need for physical presence. 

3.2. Integration of diverse content 

In addition to recorded visuals, Virtual Reality Tours can incorporate various types of content such as text, links, artifact images, videos, informational labels, maps of museums and historical sites, and contact details. This integration provides visitors with comprehensive information about the location, encouraging their curiosity and fostering a desire to explore these historical and scientific treasures in person, ultimately driving quicker decision-making. 

3.3. Convenient and enhanced features 

VR360 service allows integration of many convenient features such as viewing tour schedules, booking directly on the platform, or integrating with other OTA platforms, along with advanced features such as virtual MC, guided narration, 3D models, and user data collection. This enables visitors to access information and tour tourist attractions, museums, and historical sites remotely without the need for a tour guide. 

3.4. Information management system  

Providing full management tools to help the leaders of tourist areas, museums, and historical sites easily track visitor information, artifacts, statistics, and data reports to help manage and maintain the sites. Analyze history more effectively. 

CONSULTING VIRTUAL REALITY SOLUTIONS FOR THE TOURISM - MUSEUM SECTOR 

3.5. Multilingual display 

Easily accessible to both domestic and international visitors, with the capability to support multiple languages for a diverse audience. 

3.6. Cross-device compatibility 

The services offered by VR360 can be seamlessly displayed on all smart electronic devices, such as computers, tablets, smartphones, and VR glasses, allowing visitors to experience artifacts and events at tourist attractions, museums, and historical sites in a visually engaging and realistic manner. 

Bài viết liên quan:

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CONTACT VR360 FOR COLLABORATION 
VR360 – INNOVATE TO DIFFERENTIATE 
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