What is Matterport? Key benefits, features, and what you need to know

Matterport has been making its way into the Vietnamese market in recent years. 

With its virtual space creation solution, Matterport enables businesses to promote and share images, documents, and other content from any location to their customers with ease. 

So, what is Matterport and what should businesses know about this technology? 

Join VR360 in exploring the key features, benefits, and applications of Matterport in the article below to gain a deeper understanding of how this technology can support your business.  

1. What is Matterport? 

Matterport is an advanced platform that transforms real-world spaces into vivid digital replicas. By scanning every detail within a physical environment, it creates highly realistic 3D virtual tours, allowing users to interact with and explore objects as if they were physically present. 

Matterport provides an immersive, flexible experience and enables organizations, businesses, and individuals to track visitor traffic through its analytics system. This data empowers decision-makers to assess effectiveness and develop more targeted marketing strategies. 

By now, you may have a clearer idea of what “Matterport” is. But how exactly does it work? Not everyone can apply it correctly, as access to and understanding of this technology is still limited. Read on to discover how Matterport operates and how to make the most of it.  

2. How Does Matterport Technology Work? 

Matterport technology works by integrating the Matterport camera with the Matterport capture app to scan and record every detail of a physical space. This digital replication process requires precision and must remain uninterrupted to ensure seamless execution. 

Once the entire space has been scanned, the captured data is processed on the Matterport cloud platform. The result is a fully interactive 3D model that delivers a virtual tour experience, allowing users to effortlessly navigate through commercial spaces and other properties.  

3. Four Outstanding Benefits of Matterport Virtual Tours 

Matterport is one of the most powerful tools for connecting people with places they may never physically visit. By creating immersive 3D virtual tours, Matterport enables businesses to effectively showcase their brand, products, and services to a broader audience of potential clients and partners. Below are four key benefits that Matterport offers: 

 - Time and Cost Savings: Matterport technology helps businesses optimize their budgets by reducing expenses related to manpower, travel, and traditional marketing efforts. In sectors such as industrial zones and real estate, this solution significantly minimizes the need for physical site visits.  

Instead of gathering information from multiple sources and arranging time-consuming on-site inspections, users can access everything they need through a virtual tour. This also allows companies to reduce the staffing required for guiding and supporting in-person visits, enhancing overall operational efficiency. 

 - Enhanced Customer Experience: Matterport virtual tours offer an engaging and highly flexible experience that aligns with today’s growing trend of working and making decisions online. In a world where physical site visits are increasingly replaced by video calls and virtual meetings, Matterport introduces a more immersive and effective way to explore space. 

Unlike traditional online meetings, Matterport allows users to conduct self-guided virtual visits anytime, anywhere—without being affected by external factors such as location or schedule constraints. Additionally, customers can view both the overall layout and detailed features of each area, interact with objects, and move freely within the digital environment, resulting in a more intuitive and informative experience. 

 - Unique and Differentiated Marketing Communication: In a competitive market, standing out is key. A Matterport virtual tour empowers your brand, product, or service to rise above the noise. Matterport’s 3D scanning technology offers a significant advantage by presenting immersive panoramic views and detailed insights—far beyond what traditional photos or videos can deliver. 

This enhances visibility and engagement, as virtual tours are easily shared across multiple platforms. Moreover, the novelty and convenience of exploring a space virtually captures customers' attention and interest. If you’re looking to elevate your marketing effectiveness, incorporating Matterport virtual tours can be a powerful strategy to gain a competitive edge. 

 - Enhanced Security: Matterport 3D virtual tours come equipped with a range of security features, including user authentication and restricted access controls. These measures ensure that only authorized individuals can view or interact with the virtual tour, safeguarding your investment against potential threats.  

This advanced digital protection adds an extra layer of security, especially beneficial for brokers and agents, allowing them to conduct business activities with greater confidence and safety. 

Recommended for you: 3D Scanning Technology for 3D Home Tours 

4. Powerful Feature Set of Matterport 

To deliver exceptional benefits, Matterport comes equipped with a robust set of features that not all scanning technologies can offer.

Discover what makes Matterport stand out through the key features outlined below:  

 - Three Viewing Modes: Matterport’s 3D virtual space offers an incredibly realistic experience with three flexible viewing modes: Dollhouse View, Floor Plan View, and Walkthrough Mode. 

 Dollhouse View gives users a complete overview of the project from various angles, such as from above or the side, allowing them to see the entire structure in a true three-dimensional format. 

Floor Plan View provides a direct top-down perspective of the space, helping users understand the layout and how furniture or objects are arranged. 

 Walkthrough Mode allows users to move freely within space, as if they were physically walking through it—creating an interactive and immersive experience. 

 - 4K Imagery: Matterport uses state-of-the-art imaging technology, especially with 4K ultra-high resolution. The crystal-clear visuals provide a lifelike experience, ensuring every corner and detail of the project is captured sharply. Even when zoomed in, image quality remains exceptionally high, clearly showing even the finest elements. 

 - Mattertags: Matterport enables users to embed annotations, links, videos, or step-by-step instructions directly within the 3D model. This helps highlight key features of the space while providing important context and information to viewers or potential customers.  

 - Highlight Slideshow: A visual shortcut that allows you to instantly jump to specific locations within the 3D virtual space. This feature offers a quick overview of key points and areas, even before you begin navigating through the tour. 

 - Measurement Tool: Accurately measure the length of anything within your 3D space - such as walls, windows, or furniture - with a margin of error of less than 1%. 

5. Applications of Matterport 

Matterport is becoming increasingly popular as it provides digital content management solutions for various industries such as real estate, healthcare, architecture, construction, and education. 

Some key applications of Matterport include: 

In Real Estate: Matterport allows real estate agents and property owners to create virtual tours of houses, apartments, or other related properties. This enables clients to visit and explore properties remotely. 

In Architecture and Construction: Matterport enables architects to create 3D drawings and models of buildings, making it easier to collaborate with engineers and contractors. Additionally, homeowners can monitor and manage project progress, as well as interact and provide feedback to stakeholders quickly and efficiently.  

In Healthcare: Matterport allows people to virtually tour hospital spaces, facilities, and medical equipment through 3D walkthroughs. Additionally, it supports healthcare services by creating 3D models of clinics, hospitals, and diagnostic rooms to aid in making diagnostic and treatment decisions. 

In Education: Matterport enables schools to create 3D models of classrooms, libraries, and campuses, allowing teachers and students to interact and learn remotely.  

6. Important considerations when scanning with Matterport  

To begin working with Matterport, make sure to consider factors such as weather, surrounding environment, people, and planning. 

You won’t be able to work in poor weather conditions, rain or strong winds can affect image quality and even damage your scanning equipment. Ensure it's a clear, sunny day before starting your scan. 

The surrounding environment also has a significant impact on performance and output quality. Matterport is typically best suited for smaller areas with minimal external interference such as noise or foot traffic. Since Matterport scans cannot be edited post-capture, any interruptions during the scanning process may require you to start over. That’s why Matterport is often used for scanning apartments, historical sites, and museums spaces that are quiet and have fixed objects. 

Additionally, it’s essential to plan the scanning path in advance, as the scanning process must follow a continuous flow. Make sure you won’t need to rescan the same area repeatedly, as this could be time-consuming and inefficient.  

Matterport is increasingly being applied across various industries, delivering exceptional benefits to organizations and businesses. We hope this article “What is Matterport? Benefits, Features, and What You Need to Know” has provided you with valuable insights into this technology. 

Don’t hesitate to contact VR360 if you need support or consultation on implementing Matterport solutions for your business.  

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• VR360 Tour vs. Matterport 3D Scanning – Which is the Better Choice? 
• What is 3D Scanning Technology? Applications of 3D Scanning Technology in Business